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In essence, "Shastra" is the knowledge, which is based on principles that are held to be timeless. Normally used as a suffix such as Bhautika Shastra (Physics), Rasayana Shastra (Chemistry), Jeeva Shastra (Biology), Artha Shastra (Economics) and many more, it stands for the technical or specialized knowledge in a defined area of practice.

Brand Identity, Brand Visibility, Brand Recall and Brand Reach are the four elements of brand shastra. At Group Edge, we have four dedicated arms having an in-depth expertise of all these elements. Hence Group Edge is a one-point solution for our clients’ brand development needs. We as a group, cover all the aspects of brand shastra and provide customized end-to-end solution that serve clients’ brand needs.